dntl School: From Content to Conversion
dntl School: From Content to Conversion
dntl School: From Content to Conversion
Marketing & Lead Generation
Aim
Aim
Aim
24
lessons
4 hours
Beginner to Intermediate
4 hours of Verifiable CPD
Create confident, compliant content that builds trust and generates leads.
Learning Objectives
Learning Objectives
Learning Objectives
By the end of this course, participants will be able to:
Shoot and edit confidently using your phone
Frame, light, and capture audio properly
Choose the right platform for each type of content
Build trust through consistent storytelling
Use clear calls to action that drive enquiries
Stay compliant with GDC, ASA, and GDPR
Track performance and improve over time
CPD Hours
CPD Hours
CPD Hours
4 hours of Verifiable CPD
This course is self-accredited and meets GDC standards for verifiable CPD.
Your Teachers
Your Teachers
Your Teachers
Adam Idzhar
dntl Co-founder, 10+ years' dental marketing and content experience
Ross Idzhar
dntl Co-founder, 10+ years' expertise in dental brand, content and design
Adam Idzhar
dntl Co-founder, 10+ years' dental marketing and content experience
Ross Idzhar
dntl Co-founder, 10+ years' expertise in dental brand, content and design
Why choose dntl School?
Why choose dntl School?
Why choose dntl School?
Verifiable CPD
GDC-compliant CPD with quiz, feedback & certificate
Learning Made Easy
Self-paced and flexible
Upskill
Support your career progression
Exciting Roadmap
New content to support your growth
Course syllabus
Course syllabus
Course syllabus
1
Content
Learn how to define clear, achievable marketing goals that support your practice vision.
1
Content
Learn how to define clear, achievable marketing goals that support your practice vision.
1
Content
Learn how to define clear, achievable marketing goals that support your practice vision.
1
Content
Learn how to define clear, achievable marketing goals that support your practice vision.
2
Smartphone Photo and Video
Explore how patients behave online, why visibility matters and what platforms really move the needle.
2
Smartphone Photo and Video
Explore how patients behave online, why visibility matters and what platforms really move the needle.
2
Smartphone Photo and Video
Explore how patients behave online, why visibility matters and what platforms really move the needle.
2
Smartphone Photo and Video
Explore how patients behave online, why visibility matters and what platforms really move the needle.
3
Creating Compelling Video Testimonials
Discover how to build a strong digital presence that attracts, engages and converts patients.
3
Creating Compelling Video Testimonials
Discover how to build a strong digital presence that attracts, engages and converts patients.
3
Creating Compelling Video Testimonials
Discover how to build a strong digital presence that attracts, engages and converts patients.
3
Creating Compelling Video Testimonials
Discover how to build a strong digital presence that attracts, engages and converts patients.
4
The Big 4 - Instagram, TikTok, Facebook and LinkedIn
Understand how to stand out from competitors by highlighting what makes your practice different.
4
The Big 4 - Instagram, TikTok, Facebook and LinkedIn
Understand how to stand out from competitors by highlighting what makes your practice different.
4
The Big 4 - Instagram, TikTok, Facebook and LinkedIn
Understand how to stand out from competitors by highlighting what makes your practice different.
4
The Big 4 - Instagram, TikTok, Facebook and LinkedIn
Understand how to stand out from competitors by highlighting what makes your practice different.
5
Understand which marketing metrics matter most and how to use data to make smarter decisions.
5
Understand which marketing metrics matter most and how to use data to make smarter decisions.
5
Understand which marketing metrics matter most and how to use data to make smarter decisions.
5
Understand which marketing metrics matter most and how to use data to make smarter decisions.
6
TikTok
Find out how to grow your marketing sustainably as your practice grows, without burning time or budget.
6
TikTok
Find out how to grow your marketing sustainably as your practice grows, without burning time or budget.
6
TikTok
Find out how to grow your marketing sustainably as your practice grows, without burning time or budget.
6
TikTok
Find out how to grow your marketing sustainably as your practice grows, without burning time or budget.
7
Learn how to encourage loyalty, referrals and patient engagement through smart, ethical incentives.
7
Learn how to encourage loyalty, referrals and patient engagement through smart, ethical incentives.
7
Learn how to encourage loyalty, referrals and patient engagement through smart, ethical incentives.
7
Learn how to encourage loyalty, referrals and patient engagement through smart, ethical incentives.
8
Learn how to position your team and brand on LinkedIn to build trust and attract professional interest.
8
Learn how to position your team and brand on LinkedIn to build trust and attract professional interest.
8
Learn how to position your team and brand on LinkedIn to build trust and attract professional interest.
8
Learn how to position your team and brand on LinkedIn to build trust and attract professional interest.
9
Video Testimonial Walkthrough (Live Patient)
See a real patient video testimonial from start to finish from setup to filming and delivery.
9
Video Testimonial Walkthrough (Live Patient)
See a real patient video testimonial from start to finish from setup to filming and delivery.
9
Video Testimonial Walkthrough (Live Patient)
See a real patient video testimonial from start to finish from setup to filming and delivery.
9
Video Testimonial Walkthrough (Live Patient)
See a real patient video testimonial from start to finish from setup to filming and delivery.
10
Crafting Effective Ad Campaigns
Discover how to turn your content into performance-driven ads that attract and convert.
10
Crafting Effective Ad Campaigns
Discover how to turn your content into performance-driven ads that attract and convert.
10
Crafting Effective Ad Campaigns
Discover how to turn your content into performance-driven ads that attract and convert.
10
Crafting Effective Ad Campaigns
Discover how to turn your content into performance-driven ads that attract and convert.
11
Tracking and Analytics
Understand what success looks like and how to track it.
11
Tracking and Analytics
Understand what success looks like and how to track it.
11
Tracking and Analytics
Understand what success looks like and how to track it.
11
Tracking and Analytics
Understand what success looks like and how to track it.
12
Compliance and Patient Privacy
Stay compliant while creating content that builds trust.
12
Compliance and Patient Privacy
Stay compliant while creating content that builds trust.
12
Compliance and Patient Privacy
Stay compliant while creating content that builds trust.
12
Compliance and Patient Privacy
Stay compliant while creating content that builds trust.
More Courses
More Courses
More Courses
Per Masterclass
£295 + VAT
Normally £400 + VAT
One Masterclass
Lifetime Access
CPD Certificate Included
Ideal for: Dentists and team members developing their skills independently
Most Popular
Molar
£2500 + VAT
Billed yearly
Entire Practice
4 Courses¹
3 CPD Certificates
Included
Priority email support³
Ideal for: Mid-sized practices, seeking CPD
Wisdom
£3500 + VAT
Billed yearly
Entire Practice
6 Courses¹
5 CPD Certificates
Included
Priority + Onboarding⁴
Large or groups,
seeking CPD
Per Masterclass
£295 + VAT
Normally £400 + VAT
One Masterclass
Lifetime Access
CPD Certificate Included
Ideal for: Dentists and team members developing their skills independently
Most Popular
Molar
£2500 + VAT
Billed yearly
Entire Practice
4 Courses¹
3 CPD Certificates
Included
Priority email support³
Ideal for: Mid-sized practices, seeking CPD
Wisdom
£3500 + VAT
Billed yearly
Entire Practice
6 Courses¹
5 CPD Certificates
Included
Priority + Onboarding⁴
Large or groups,
seeking CPD
Per Masterclass
£295 + VAT
Normally £400 + VAT
One Masterclass
Lifetime Access
CPD Certificate Included
Ideal for: Dentists and team members developing their skills independently
Most Popular
Molar
£2500 + VAT
Billed yearly
Entire Practice
4 Courses¹
3 CPD Certificates
Included
Priority email support³
Ideal for: Mid-sized practices, seeking CPD
Wisdom
£3500 + VAT
Billed yearly
Entire Practice
6 Courses¹
5 CPD Certificates
Included
Priority + Onboarding⁴
Large or groups,
seeking CPD
Lovingly created by the dntl team
Visit dntl.co.uk for Brand, Content and Marketing
Lovingly created by the dntl team
Visit dntl.co.uk for Brand, Content and Marketing
Lovingly created by the dntl team
Visit dntl.co.uk for Brand, Content and Marketing