dntl School: From Content to Conversion

dntl School: From Content to Conversion

dntl School: From Content to Conversion

Turn visibility into patients with smarter content

black and silver laptop computer
black and silver laptop computer
black and silver laptop computer

Marketing & Lead Generation

Course Aim

Course Aim

Course Aim

24

lessons

4 hours

Beginner to Intermediate

4 hours of Verifiable CPD

Learn how to create confident, compliant content that builds trust, generates leads, and grows your dental practice.

Learning Objectives

Learning Objectives

Learning Objectives

By the end of this course, participants will be able to:

  1. Confidently shoot and edit content using just a smartphone.

  2. Apply best practices in framing, lighting, and audio.

  3. Choose the right platform for the right type of content.

  4. Build trust and visibility through consistent storytelling.

  5. Use incentives and calls to action that drive enquiries.

  6. Stay compliant with GDC, ASA, and GDPR guidelines.

  7. Understand basic content analytics and what to improve.

CPD Hours

CPD Hours

CPD Hours

4 hours of Verifiable CPD
Includes a quiz, feedback form, and downloadable certificate. Self-certified to meet GDC guidelines.

This course supports the following GDC Development Outcomes:

  • A: Effective communication

  • B: Management of self and team

  • D: Maintaining trust and professionalism

Course Sample Lesson

Course Sample Lesson

Course Sample Lesson

Preview the style and depth of our learning material.

Course mentors

Course mentors

Course mentors

Adam Idzhar

dntl Co-founder, 10+ years' dental marketing and content experience

Ross Idzhar

dntl Co-founder, 10+ years' expertise in dental brand, content and design

Adam Idzhar

dntl Co-founder, 10+ years' dental marketing and content experience

Ross Idzhar

dntl Co-founder, 10+ years' expertise in dental brand, content and design

Why choose dntl School?

Why choose dntl School?

Why choose dntl School?

Verifiable CPD Included

Built to GDC standards. Each course includes CPD hours, a quiz, feedback and certificate.

Clear, Practical Learning

No fluff, no theory for theory’s sake, just focused, actionable skills you can apply

Built for Dental Professionals

Every course is tailored specifically for the real-world needs of dental practices and teams.

Upskill for Real Growth

Designed to build real confidence and results, whether you're marketing, growing or leading a practice.

Course syllabus

Course syllabus

Course syllabus

1

Content

Learn how to define clear, achievable marketing goals that support your practice vision.

1

Content

Learn how to define clear, achievable marketing goals that support your practice vision.

1

Content

Learn how to define clear, achievable marketing goals that support your practice vision.

1

Content

Learn how to define clear, achievable marketing goals that support your practice vision.

2

Smartphone Photo and Video

Explore how patients behave online, why visibility matters and what platforms really move the needle.

2

Smartphone Photo and Video

Explore how patients behave online, why visibility matters and what platforms really move the needle.

2

Smartphone Photo and Video

Explore how patients behave online, why visibility matters and what platforms really move the needle.

2

Smartphone Photo and Video

Explore how patients behave online, why visibility matters and what platforms really move the needle.

3

Creating Compelling Video Testimonials

Discover how to build a strong digital presence that attracts, engages and converts patients.

3

Creating Compelling Video Testimonials

Discover how to build a strong digital presence that attracts, engages and converts patients.

3

Creating Compelling Video Testimonials

Discover how to build a strong digital presence that attracts, engages and converts patients.

3

Creating Compelling Video Testimonials

Discover how to build a strong digital presence that attracts, engages and converts patients.

4

The Big 4 - Instagram, TikTok, Facebook and LinkedIn

Understand how to stand out from competitors by highlighting what makes your practice different.

4

The Big 4 - Instagram, TikTok, Facebook and LinkedIn

Understand how to stand out from competitors by highlighting what makes your practice different.

4

The Big 4 - Instagram, TikTok, Facebook and LinkedIn

Understand how to stand out from competitors by highlighting what makes your practice different.

4

The Big 4 - Instagram, TikTok, Facebook and LinkedIn

Understand how to stand out from competitors by highlighting what makes your practice different.

5

Instagram

Understand which marketing metrics matter most and how to use data to make smarter decisions.

5

Instagram

Understand which marketing metrics matter most and how to use data to make smarter decisions.

5

Instagram

Understand which marketing metrics matter most and how to use data to make smarter decisions.

5

Instagram

Understand which marketing metrics matter most and how to use data to make smarter decisions.

6

TikTok

Find out how to grow your marketing sustainably as your practice grows, without burning time or budget.

6

TikTok

Find out how to grow your marketing sustainably as your practice grows, without burning time or budget.

6

TikTok

Find out how to grow your marketing sustainably as your practice grows, without burning time or budget.

6

TikTok

Find out how to grow your marketing sustainably as your practice grows, without burning time or budget.

7

Facebook

Learn how to encourage loyalty, referrals and patient engagement through smart, ethical incentives.

7

Facebook

Learn how to encourage loyalty, referrals and patient engagement through smart, ethical incentives.

7

Facebook

Learn how to encourage loyalty, referrals and patient engagement through smart, ethical incentives.

7

Facebook

Learn how to encourage loyalty, referrals and patient engagement through smart, ethical incentives.

8

LinkedIn

Learn how to position your team and brand on LinkedIn to build trust and attract professional interest.

8

LinkedIn

Learn how to position your team and brand on LinkedIn to build trust and attract professional interest.

8

LinkedIn

Learn how to position your team and brand on LinkedIn to build trust and attract professional interest.

8

LinkedIn

Learn how to position your team and brand on LinkedIn to build trust and attract professional interest.

9

Video Testimonial Walkthrough (Live Patient)

See a real patient video testimonial from start to finish from setup to filming and delivery.

9

Video Testimonial Walkthrough (Live Patient)

See a real patient video testimonial from start to finish from setup to filming and delivery.

9

Video Testimonial Walkthrough (Live Patient)

See a real patient video testimonial from start to finish from setup to filming and delivery.

9

Video Testimonial Walkthrough (Live Patient)

See a real patient video testimonial from start to finish from setup to filming and delivery.

10

Crafting Effective Ad Campaigns

Discover how to turn your content into performance-driven ads that attract and convert.

10

Crafting Effective Ad Campaigns

Discover how to turn your content into performance-driven ads that attract and convert.

10

Crafting Effective Ad Campaigns

Discover how to turn your content into performance-driven ads that attract and convert.

10

Crafting Effective Ad Campaigns

Discover how to turn your content into performance-driven ads that attract and convert.

11

Tracking and Analytics

Understand what success looks like and how to track it.

11

Tracking and Analytics

Understand what success looks like and how to track it.

11

Tracking and Analytics

Understand what success looks like and how to track it.

11

Tracking and Analytics

Understand what success looks like and how to track it.

12

Compliance and Patient Privacy

Stay compliant while creating content that builds trust.

12

Compliance and Patient Privacy

Stay compliant while creating content that builds trust.

12

Compliance and Patient Privacy

Stay compliant while creating content that builds trust.

12

Compliance and Patient Privacy

Stay compliant while creating content that builds trust.

Canine

£1800 + VAT

Billed yearly

Entire Practice

2 Core Courses

Add for £250 each for CPD Certificates

Regular email support²

Ideal for: Small teams,

CPD optional

Most Popular

Molar

£2500 + VAT

Billed yearly

Entire Practice

4 Courses¹

3 CPD Certificates

Included

Priority email support³

Ideal for: Mid-sized practices, seeking CPD

Wisdom

£3500 + VAT

Billed yearly

Entire Practice

6 Courses¹

5 CPD Certificates

Included

Priority + Onboarding⁴

Large or groups,

seeking CPD

Canine

£1800 + VAT

Billed yearly

Entire Practice

2 Core Courses

Add for £250 each for CPD Certificates

Regular email support²

Ideal for: Small teams,

CPD optional

Most Popular

Molar

£2500 + VAT

Billed yearly

Entire Practice

4 Courses¹

3 CPD Certificates

Included

Priority email support³

Ideal for: Mid-sized practices, seeking CPD

Wisdom

£3500 + VAT

Billed yearly

Entire Practice

6 Courses¹

5 CPD Certificates

Included

Priority + Onboarding⁴

Large or groups,

seeking CPD

Canine

£1800 + VAT

Billed yearly

Entire Practice

2 Core Courses

Add for £250 each for CPD Certificates

Regular email support²

Ideal for: Small teams,

CPD optional

Most Popular

Molar

£2500 + VAT

Billed yearly

Entire Practice

4 Courses¹

3 CPD Certificates

Included

Priority email support³

Ideal for: Mid-sized practices, seeking CPD

Wisdom

£3500 + VAT

Billed yearly

Entire Practice

6 Courses¹

5 CPD Certificates

Included

Priority + Onboarding⁴

Large or groups,

seeking CPD

On-demand knowledge for the future of dentistry.

Lovingly created by the dntl team

On-demand knowledge for the future of dentistry.

Lovingly created by the dntl team

On-demand knowledge for the future of dentistry.

Lovingly created by the dntl team